Roseville Cyclery

The Best Gifts from Specialized’s 2021 Holiday Gift Guide

A bicycle ornament on a Christmas tree. Find the best gifts for cyclists at the Specialized Holiday Gift Guide at Roseville Cyclery.

The Best Gifts from Specialized’s 2021 Holiday Gift Guide

It’s the most magical time of the year: the annual Specialized Holiday Gift Guide is here!

Don’t stress about filling those stockings or finding the perfect gift for under the tree, because the Specialized Holiday Gift Guide is full of fabulous finds for the cyclists on your list.

See the Specialized Holiday Gift Guide at Roseville Cyclery

Best Gifts from the Specialized Holiday Gift Guide

Here are some of the highlights from this year’s guide:

Best Gift for Kids

There’s a very clear winner when it comes to the best gift for kids who love to ride bikes: the Specialized Jett.

A boy riding a Specialized Jett bicycle on a wooded trail.

Because of their growth spurts and growth patterns, the perfect fitting kids’ bike is a short-lived “just right”.

The Jett is the most adjustable and highly kids-specific bike on the market.

Specialized researchers found that kids grow faster in their arms and legs than their torso, so they built a bike that can accommodate average growth for up to 3 summers. Adjustability comes from 2-hole positions for cranks, a longer seatpost, and adjustable handlebars for extended reach. Specialized created a special tool to help parents find the perfect size Jett for their fast-growing kiddos. You can find it here.

Best Cycling Stocking Stuffers

Specialized has a plethora of stocking stuffers and gifts under $50. Like long-fingered Body Geometry Gloves for men and women ($40) to keep you on the road even when the weather is frightful.

Air Tool Pumps for road ($30), sport ($15), and MTB ($30) will keep your favorite cyclist from feeling flat, while Flash 300 ($40) Headlight will light up their way brighter than Rudolph’s red nose in the middle of a cloudy night.

Best Gifts for Winter Rides

Specialized’s Holiday Gift Guide offers plenty of giftable goods to keep your favorite cyclist cozy and warm as they ride through a winter wonderland. 

Wrap your loved ones up in a Long-Sleeved Thermal Jersey ($125) to insulate and manage moisture buildup, and they’ll feel cozier than a hot cup of cocoa on a cold winter’s night.

The Prime Series Waterproof Gloves ($60-$65) will withstand rain, sleet, and snow. A Polartec Neoshell upper to keep your hands safe from wind and chilly weather, and an interior waterproof sleeve keeps hands dry and fully protected from the elements. Pair that with a hydrophobic AX Suede palm and you’ll have all the dexterity and comfort you need.

Shop for Gifts by Specialized and More at Roseville Cyclery

Roseville Cyclery is your one-stop-shop for the best holiday gifts for the cyclists on your shopping list. Whether big or small, we’ve got a wide array of giftable goods to give this season. And with our available deferred-interest financing, you can shop now and pay later!

So give them a gift they’ll really love this season and shop Roseville Cyclery for bikes, e-bikes, accessories, gear, apparel, and gift cards that will leave your loved ones believing in the magic of the season.


Stop Guessing. Start Riding. Let our team of ebike specialists help you find the perfect bike.

eMTB vs. MTB: What’s the Difference?

Cyclist using an electric mountain bike eMTB to climb a mountain. Discover the difference between an eMTB vs MTB at Roseville Cyclery.

eMTB vs. MTB: What's the Difference?

Are you considering an eMTB?

The rising popularity of e-mountain bikes is undeniable. If you’re considering swapping out your existing mountain bike for an electric model or simply adding one more bike to your quiver, we’ve compiled the pros and cons of both so you can make the best decision for your riding style and preferences.

eMTB vs. MTB

Power is the primary difference between a mountain bike (MTB) and an electric mountain bike (eMTB). A rider powers a traditional mountain bike, whereas a rider can get assistance from a battery-powered motor when riding an electric mountain bike.

Let’s delve a little deeper to uncover a few questions that can help you decide which bike is best for you.

Where are you riding?

Riding longer distances is one of the main reasons people gave for purchasing an ebike, according to a survey of ebike owners.

Ebikes and eMTBs can take you farther, faster. Specialized eMTBs like the Turbo Levo and Turbo Kenevo take you 2-4x further on your rides, allowing you to cross greater distances and explore new terrain.

So when it comes to hitting new trails and expanding your ride distance, eMTBs are the clear winner over traditional MTBs.

In 2019, the Department of Interior issued a Secretarial Order to increase recreational opportunities for ebikes on public land. A year later, the National Park Service (NPS) issued a rule stating that ebikes may go where traditional bicycles are allowed. However, it is up to the superintendents at each National Park to provide explicit limits or restrictions on ebike access.

So, while eMTBs are generally allowed on any off-highway vehicle area—such as roads and trails where motorized vehicles are permitted—there could be a chance that your eMTB may not be able to access every trail. Check with the websites of the National Parks you like to frequent to ensure eMTBs are allowed where you ride. There may be a few select places where a traditional MTB is a preferred choice over an eMTB.

Who do you ride with?

Your mother probably told you not to follow the crowd. But we’re here to say that sometimes who you ride with is just as important as where you go, particularly when you’re trying to decide on a traditional MTB vs. eMTB.

One of the most significant advantages of an eMTB is its ability to overcome differences in rider power and skill. Without eMTBs, you’re more likely to ride with a group of similar age, fitness levels, etc.

But an eMTB helps overcome these differences, giving riders a boost that can help them ride faster or attempt previously out-of-reach terrain.

How much do you want to carry?

Electric mountain bikes generally weigh more than traditional mountain bikes. Adding motor power and battery packs will add to the weight of a bicycle. So if your mountain biking excursions require you to pack your bike up over your shoulder to carry it up a short passage, climb safely over a flooded, blocked path, haul it up and down a flight of stairs or onto a bike rack, you may want to ask yourself just how much weight you want to carry.

Here’s some good news…

Lighter-weight versions of eMTBs are available, so you don’t have to automatically rule out an electric mountain bike based on weight alone.

Check out the Specialized Turbo Levo SL, weighing approximately 38 pounds, or Specialized Turbo Kenevo SL, which weighs approximately 41 pounds.

How much effort do you want to exert?

Riding with less effort is another reason people purchase electric bikes. But that doesn’t mean you’re riding with no effort of your own! Pedal-assist electric bikes kick in when a rider is pedaling, so you can still get plenty of exercise on an ebike.

Researchers at Brigham Young University (BYU) found that eMTB riders got just as much vigorous-intensity exercise as conventional mountain bike riders.

What was interesting about this study was that eMTB riders, while getting the equivalent workout as traditional MTB riders, didn’t feel like they were working as hard. Their perceived exertion was lower than their actual physical exertion.

For most people, getting the equivalent workout without feeling like they’re working as hard makes an eMTB a clear winner over a traditional MTB.

But serious, competitive athletes may want to note that study participants’ heart rates were 9.9 BPM (beats per minute) lower on an eMTB compared to a traditional MTB. That difference may not feel like much to most of us mere mortals, and to the researchers it represented no statistically significant difference. But to competitive athletes who are training for a big event, 9 BPM may be the deciding factor when it comes to training on an eMTB vs. a traditional MTB.

Where to Buy eMTB and MTB in Roseville

If you live in Northern California, Roseville Cyclery is your premier destination for ebikes, electric mountain bikes, and traditional mountain bikes. Visit our showroom in Downtown Roseville, CA, or shop our selection of electric bikes online. If you have questions about the best bike for your riding style, our staff is here to help you pick the right bike (or ebike) to fit your needs.


Stop Guessing. Start Riding. Let our team of ebike specialists help you find the perfect bike.

Where to Buy Specialized Bicycles

Image of Specialized Bicycle riders on the trail.

Where to Buy Specialized Bicycles

Are you looking for a Specialized bicycle? Specialized is the #1 manufacturer of bicycles and electric bicycles in the world. So it’s no wonder people are seeking a bike shop that carries the Specialized brand when they’re ready to find a new road, mountain, or ebike.

If you’re looking to buy a Specialized bicycle, you’re in the right place!

Buy Specialized Bicycles at Roseville Cyclery

Roseville Cyclery is the premiere Specialized retailer in the Sacramento and Sierra Foothills. We have hundreds of Specialized bicycles in stock and currently have the largest inventory since the beginning of the pandemic!

Roseville Cyclery is proud to be a Specialized premiere retailer. Our family-owned shop sells and services bikes and e-bikes by Specialized.

Come on in to see the new 2022 models and find the perfect Specialized bike to fit your needs.

Where to Buy Specialized Ebikes

We are Northern California’s premier Specialized Ebike destination. Our service staff have been trained in advanced Specialized Ebike service and maintenance, and you won’t find a more knowledgeable group of experts when it comes to electric bike features and performance. RC is also equipped to support the Specialized Turbo Ebike owners with the most state-of-the-art Turbo service center in California. So when you’re looking for an e-bike from Specialized, make Roseville Cyclery your first stop!

From the Specialized Turbo Como to the Turbo Levo and everything in between, you can find the perfect e-bike for commuting, climbing mountains, or hitting the streets. Specialized Turbo ebikes offer a ride for every rider, so you can take fewer vehicle trips or extend your ride further and faster than ever before.

Shop our selection of Specialized ebikes online.

Where to Get Your Specialized Bike Serviced

As a Specialized Bicycle and Turbo Ebike authorized retailer, the RC service technicians have advanced training in Specialized Bicycles and Turbo Ebike repair services, products, and software mission control applications. We are committed to making our service center the most experienced, highly qualified, and informed Specialized service center around.

To get your Specialized bicycle serviced, please request a service appointment online. Due to an influx in service requests and ever-changing safety instruction requirements, service is currently by appointment only. We do not offer service walk-ins at this time.

Request a service appointment today.

Find Specialized Bicycles at Roseville Cyclery

Whether you’re looking to buy a new 2022 Specialized bike, want to learn more about Specialized e-bikes, or need to get your favorite Specialized serviced, look no further than Roseville Cyclery.

You can find our Downtown Roseville showroom at 404 Vernon St. Roseville, CA 95678.


Stop Guessing. Start Riding. Let our team of ebike specialists help you find the perfect bike.

Roseville Cyclery Financing Program Lets You Ride Now, Pay Later

Roseville Cyclery offers financing on all bike brands so you can ride your favorite model off the floor today and pay later. Learn more about our financing program.

Roseville Cyclery Financing Program Lets You Ride Now, Pay Later

Roseville Cyclery’s sales floor is stocked with the greatest amount of inventory since the pandemic hit, with new 2022 models of bikes, e-bikes, and cycling accessories and gear arriving daily.

Now you don’t have to wait to get your hands on the latest and greatest:

Because Roseville Cyclery’s finance program lets eligible purchasers ride now and pay later.

Financing Available at Roseville Cyclery

Roseville Cyclery has teamed up with Synchrony to boost your buying power so you can get the bike you want today.

Easy Application

Applying is easy. You can apply online before you shop or in-store. If you plan on applying for financing in our Downtown Roseville shop, be sure to bring:

  1. Valid photo ID
  2. Social security number
  3. Credit Card

Financing Available for ALL Bike Brands

Whether you’re shopping for an e-bike or conventional bike, Specialized, Santa Cruz, Norco, or any of our amazing brands, you can apply for financing. There are no brand restrictions!

Deferred Interest Plans Available

Qualifying applicants can choose from 6-months or 12-months deferred interest with our bike financing program from Synchrony. With deferred interest plans, a minimum monthly payment is required. As long as the purchase amount is paid in full before the end of the promotional period, you will be charged no interest.

If you have a deferred interest plan, you can avoid interest charges by paying the entire applicable promotional balance by the expiration date.

Please note: if you do not pay your balance in full by the end of the promotional period, interest that has been accrued from the purchase date will be charged to the account.

Ride Now, Pay Later

Don’t let the 2022 models slip away. Roseville Cyclery’s financing programs allows qualified borrowers to get the bike they’ve been dreaming of now, and deferred interest programs help borrowers avoid interest charges if paid in full by the end of the promotional period.

So you can truly ride now and pay later at Roseville Cyclery.

Apply online now.


Stop Guessing. Start Riding. Let our team of ebike specialists help you find the perfect bike.

Roseville Cyclery Adopts Downieville Sunrise Trail

A group of Roseville Cyclery riders supporting the Sierra Buttes Trail Stewardship

Roseville Cyclery Adopts Downieville Sunrise Trail

Roseville Cyclery is supporting the Sierra Buttes Trail Stewardship by adopting the Sunrise Trail in Downieville, CA.

Supporting the Sierra Buttes Trail Stewardship

Sierra Buttes Trail Stewardship is a non-profit organization that builds and maintains multi-use trails in the Sierra Buttes, Tahoe, Plumas, and Lassen National Forests.

Sierra Buttes Trail Stewardship’s (SBTS) mission is building sustainable recreation-based communities through stewardship, job creation, and world-class events and providing quality outdoor experiences through trail construction and maintenance in the Lost Sierra.

SBTS is also developing a 300-mile trail system connecting and economically enriching 15 communities from Reno to Susanville, including Truckee, Quincy, Downieville, and more. Learn more about the Connected Communities program.

Roseville Cyclery Adopts Downieville Sunrise Trail

The Adopt-A-Trail Program provides a way for businesses and individuals to take a leadership role in trail maintenance.

The Adopt-A-Trail Program provides a way for businesses and individuals to partner with SBTS and our National Forests by sponsoring trail maintenance on specific trails. Trails are National Forest System Trails, and the Adopt-A-Trail Program is operated under Volunteer Agreements with the Plumas and Tahoe National Forests. SBTS works with sponsors to provide trail supervision, tools, training and host a trail workday.

Roseville Cyclery is a big supporter of the Sierra Buttes Trail Stewardship (SBTS) and its mission. When Roseville Cyclery owners Oliver and Yi saw an SBTS post asking for trail sponsors, they responded immediately.

Oliver and Yi knew they wanted to sponsor a trail in Downieville. Oliver has been riding in Downieville–the “Mecca of Mountain Biking”—for over 20 years.

“Riding Downieville is on the bucket list of so many cyclists,” said Yi. “Downieville makes dirt magic happen and we’re so fortunate to live so close to it.”

“One of the highlights of the year for us is being able to support this organization.”

Oliver and Yi knew exactly what trail they wanted to adopt: the Sunrise Trail. The Sunrise Trail is the first trail you’ll hit if you’re riding the 15-mile Downieville Downhill, one of the state’s most iconic mountain biking trails. It’s a fast and flowy descent with well-built corners that drops into the most technical portion of the route—the ultra-gnarly Butcher Ranch.

Together, SBTS and Roseville Cyclery came up with a plan to take the typical trail sponsorship sign and turn it into something even more useful for the cycling community: a trail map.

“There were no maps anywhere on the trail,” explained Yi. So the team decided that placing a map at the top of the trail instead of the traditional “name of sponsor” sign was a brilliant idea.

The Roseville Cyclery team is dedicated to maintaining and upkeep of local trails and has participated in local trail clean-up days. Adopting the Sunrise Trail and supporting the SBTS is one more way that Roseville Cyclery gives back to the community and makes sure local cyclists always have a place to ride.


Stop Guessing. Start Riding. Let our team of ebike specialists help you find the perfect bike.