Mountain bikers with Specialized Soil Searching tires support trail builders.

How Specialized Soil Searching Tires Build Trails Across the Globe

Find out why Specialized is digging into further trail system development and supporting trail advocates across the globe, and meet the Soil Searching Tires helping them do just that.

Specialized Soil Searching Supports Trail Builders

Imagine owning a car without a road to drive on. Or a basketball without a hoop.

Now imagine mountain biking without a trail network to ride on.

Trail systems are the heart of cycling, which is why Specialized’s Soil Searching program is honoring its unsung heroes: the trail builders and advocates who make it all possible.

Since 2018, Specialized Soil Searching has provided financial, organizational, and outreach support for trail systems around the world. Soil Searching focuses on three essential aspects of trail work — ambassadors, dig days, and fundraisers — to assist communities in maintaining and growing their trail networks.

Specialized asked:

“What if the outdoor industry sponsored trail builders the way it currently sponsors professional athletes?”

The Specialized Soil Searching Global Trail Ambassador program does just that. Soil Searching Ambassadors receive support from Specialized — stipends, custom Soil Searching bikes, and continued support to build the trail systems you love to ride.

We can’t all be amazing trail-building wizards. For those of us who want to show our support for the men and women who build our trail networks, Specialized has a special fundraising opportunity that benefits you and trail ambassadors around the world.

Specialized Soil Searching Tires: These Tires Build Trails

Specialized’s limited-edition Soil Searching tires help build trails. Every Soil Searching tire you buy helps support Specialized Soil Searching and its mission.

Image of Specialized Soil Searching Tires

Available in their race-winning tread patterns and equipped with Specialized’s premium T9 and T7 sticky fast rubber, Soil Searching limited-edition tires come in a striking, classic tan skinwall casing.

Pick up your Soil Searching tires and help support the development and maintenance of trails in your backyard and around the globe.

In 2019 and 2020 alone, Specialized Soil Searching provided over 11,000 volunteer hours through more than 200 sponsored Dig Days on six continents with the help of 50 supported trail builders and advocates around the world.

Find Specialized Products at Roseville Cyclery

You can help support the trail builders that make our sport possible. Visit Roseville Cyclery, an authorized Specialized retailer, for more information about Specialized programs and to shop for Specialized products.


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