Roseville Cyclery | Bikes | Specialized, Santa Cruz, Juliana, S-Works, Cervelo, and more!

THE ALL NEW SANTA CRUZ HECKLER

Santa Cruz's first e-MTB. 27.5-inch wheels and 160mm travel. Heckler's not about taking things easy, it's about making things possible.

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CERVELO TIME TRIAL

These legendary bikes have long reigned the triathlon and time trial circuits, repeatedly setting the benchmark for revolutionary performance.

HIGHTOWER 2020

Introducing the all new Santa Cruz Hightower 2020. Available now in-store.

NEW ARRIVALS

We provide an 18 month service package with every bicycle purchase! You will always get service with a smile. Our goal is to keep you riding your bike smoother and farther. With every bicycle purchased at RC we include an 18 month service package valued at over $300. No other bike shop around offers this kind of customer care.