Yi Bell

Roseville Cyclery Financing Program Lets You Ride Now, Pay Later

Roseville Cyclery offers financing on all bike brands so you can ride your favorite model off the floor today and pay later. Learn more about our financing program.

Roseville Cyclery Financing Program Lets You Ride Now, Pay Later

Roseville Cyclery’s sales floor is stocked with the greatest amount of inventory since the pandemic hit, with new 2022 models of bikes, e-bikes, and cycling accessories and gear arriving daily.

Now you don’t have to wait to get your hands on the latest and greatest:

Because Roseville Cyclery’s finance program lets eligible purchasers ride now and pay later.

Financing Available at Roseville Cyclery

Roseville Cyclery has teamed up with Synchrony to boost your buying power so you can get the bike you want today.

Easy Application

Applying is easy. You can apply online before you shop or in-store. If you plan on applying for financing in our Downtown Roseville shop, be sure to bring:

  1. Valid photo ID
  2. Social security number
  3. Credit Card

Financing Available for ALL Bike Brands

Whether you’re shopping for an e-bike or conventional bike, Specialized, Santa Cruz, Norco, or any of our amazing brands, you can apply for financing. There are no brand restrictions!

Deferred Interest Plans Available

Qualifying applicants can choose from 6-months or 12-months deferred interest with our bike financing program from Synchrony. With deferred interest plans, a minimum monthly payment is required. As long as the purchase amount is paid in full before the end of the promotional period, you will be charged no interest.

If you have a deferred interest plan, you can avoid interest charges by paying the entire applicable promotional balance by the expiration date.

Please note: if you do not pay your balance in full by the end of the promotional period, interest that has been accrued from the purchase date will be charged to the account.

Ride Now, Pay Later

Don’t let the 2022 models slip away. Roseville Cyclery’s financing programs allows qualified borrowers to get the bike they’ve been dreaming of now, and deferred interest programs help borrowers avoid interest charges if paid in full by the end of the promotional period.

So you can truly ride now and pay later at Roseville Cyclery.

Apply online now.


Stop Guessing. Start Riding. Let our team of ebike specialists help you find the perfect bike.

Roseville Cyclery Adopts Downieville Sunrise Trail

A group of Roseville Cyclery riders supporting the Sierra Buttes Trail Stewardship

Roseville Cyclery Adopts Downieville Sunrise Trail

Roseville Cyclery is supporting the Sierra Buttes Trail Stewardship by adopting the Sunrise Trail in Downieville, CA.

Supporting the Sierra Buttes Trail Stewardship

Sierra Buttes Trail Stewardship is a non-profit organization that builds and maintains multi-use trails in the Sierra Buttes, Tahoe, Plumas, and Lassen National Forests.

Sierra Buttes Trail Stewardship’s (SBTS) mission is building sustainable recreation-based communities through stewardship, job creation, and world-class events and providing quality outdoor experiences through trail construction and maintenance in the Lost Sierra.

SBTS is also developing a 300-mile trail system connecting and economically enriching 15 communities from Reno to Susanville, including Truckee, Quincy, Downieville, and more. Learn more about the Connected Communities program.

Roseville Cyclery Adopts Downieville Sunrise Trail

The Adopt-A-Trail Program provides a way for businesses and individuals to take a leadership role in trail maintenance.

The Adopt-A-Trail Program provides a way for businesses and individuals to partner with SBTS and our National Forests by sponsoring trail maintenance on specific trails. Trails are National Forest System Trails, and the Adopt-A-Trail Program is operated under Volunteer Agreements with the Plumas and Tahoe National Forests. SBTS works with sponsors to provide trail supervision, tools, training and host a trail workday.

Roseville Cyclery is a big supporter of the Sierra Buttes Trail Stewardship (SBTS) and its mission. When Roseville Cyclery owners Oliver and Yi saw an SBTS post asking for trail sponsors, they responded immediately.

Oliver and Yi knew they wanted to sponsor a trail in Downieville. Oliver has been riding in Downieville–the “Mecca of Mountain Biking”—for over 20 years.

“Riding Downieville is on the bucket list of so many cyclists,” said Yi. “Downieville makes dirt magic happen and we’re so fortunate to live so close to it.”

“One of the highlights of the year for us is being able to support this organization.”

Oliver and Yi knew exactly what trail they wanted to adopt: the Sunrise Trail. The Sunrise Trail is the first trail you’ll hit if you’re riding the 15-mile Downieville Downhill, one of the state’s most iconic mountain biking trails. It’s a fast and flowy descent with well-built corners that drops into the most technical portion of the route—the ultra-gnarly Butcher Ranch.

Together, SBTS and Roseville Cyclery came up with a plan to take the typical trail sponsorship sign and turn it into something even more useful for the cycling community: a trail map.

“There were no maps anywhere on the trail,” explained Yi. So the team decided that placing a map at the top of the trail instead of the traditional “name of sponsor” sign was a brilliant idea.

The Roseville Cyclery team is dedicated to maintaining and upkeep of local trails and has participated in local trail clean-up days. Adopting the Sunrise Trail and supporting the SBTS is one more way that Roseville Cyclery gives back to the community and makes sure local cyclists always have a place to ride.


Stop Guessing. Start Riding. Let our team of ebike specialists help you find the perfect bike.

Ebike Etiquette for Safer Roads and Trails

Ebike riders share the road. Learn ebike etiquette for safer roads and trails at Roseville Cyclery.

Ebike Etiquette for Safer Roads and Trails

Ebike riders are spending more time on the roads and trails. That’s not just hyperbole; a study found ebike riders increased their bicycle use by 340%. Since riders are using ebikes to ride further, faster, and to take more trips, it’s an excellent time to visit the ebike rules of the road.

So make sure you’re following good ebike etiquette to ensure everyone is having a good time while they cycle, no matter what kind of bike they’re using.

Ride Respectfully

E-bikes can go faster than a regular bicycle, with Class I and II ebikes topping out at 20mph. But just because you can, doesn’t always mean you should. Be respectful and courteous of other bicyclists and pedestrians and keep your speed in check.

  • Follow posted speed limits
  • Pass politely and only where safe and appropriate
  • Turn your motor off and slow down around horses or other animals

Have a respectful attitude with other cyclists, as well. Sure, you have the power to pass someone on the uphill climb, but that doesn’t mean you need to boast about it, too. Some conventional cyclists still haven’t made up their minds about ebikes; you don’t want to be the person who ruins their opinion for everybody else.

Ride Safely

Making safety a priority is vital for cyclists on any bike, electric or conventional. But when you’ve got a motor in play, you have even more responsibility for your own and others’ safety.

For road ebikes, keep to the same bike lanes and routes used by conventional bikes. Follow the same rules of the road as you would on any other bike, and remember to be safe, courteous, and respectful when riding around conventional bicyclists and pedestrians.

For e-MTB bikes, only ride on trails where ebikes are explicitly allowed. A 2020 ruling allowed ebikes in National Parks. However, superintendents at each park can explicitly limit or restrict ebike access where they deem appropriate. So check your park rules before you go, because you may be allowed on the trails or only on off-highway vehicle areas, depending on the specific park you’re riding.

And, of course, stay on the trails if you’re allowed to use them. Don’t ride through vegetation and wildlife, don’t cut corners, don’t damage trails and wildlife, and don’t take your ebike on a trail where it’s not allowed.

Ride Smart

Lastly, be smart when you’re enjoying your ebike! Check with your local bike shop for a list of the best nearby places to ride your ebike, to find a community of ebike riders to ride with, and to learn more about ebike classifications and etiquette.

Make sure you’re properly geared up and able to stay hydrated on your ride. The pedal-assist motor of an ebike only kicks on when you’re pedaling, and ebike riders get just as much of a physical workout as conventional cyclists. So don’t fall under the assumption that you don’t need fluids for a ride.

Wear bright or reflective colors so you can be seen on the road and trails. Utilize front and back lights if you ride early morning, at dusk, night, when the weather is cloudy, or in any situation when visibility may be poor.

Ready to explore the world on your new electric bike? Ebike etiquette is just as important as conventional bike etiquette. Because of the additional speed you have at your fingertips, it’s even more vital to be a good ambassador for the sport. Be sure to ride safely, respectfully, and smartly when you’re out and about on your ebike.

Want to talk to an ebike expert about where and how to ride your bike safely? Ask the ebike experts at Roseville Cyclery. Visit our showroom in Downtown Roseville, CA, for ebike sales, service, and a supportive ebike community.


Stop Guessing. Start Riding. Let our team of ebike specialists help you find the perfect bike.

Where Can You Ride an Electric Bike? An Ebike Classification Guide

Electric mountain bikes on national land. Find out where you can ride your ebike and learn about ebike classifications.

Where Can You Ride an Electric Bike? An Ebike Classification Guide

When ebikes first hit the scene, they brought along a fair amount of confusion on where and how they were legally allowed to be used. Should a bike with a motor be treated like a conventional bike, sharing bike paths and trails with conventional bikes and pedestrians? Or should they be treated like a motorcycle or moped, with all of the regulations shared by these two-wheel vehicles?

If you’ve been curious about where you can ride your electric bike, we’re breaking down Federal and CA state regulations for ebikes and the classification system used to categorize ebike usage.

Federal Law States Ebikes Subject to Same Regulations as Conventional Bikes

Electric bicycles have been defined and regulated at the Federal level since 2002. Under Federal law, electric bicycles are subject to the same regulations that govern traditional (human-powered) bicycles. They are not considered “motor vehicles.”

Under Federal law, an ebike is considered a “low-speed electric bicycle” and defined as “a two- or three-wheeled vehicle with fully operable pedals and an electric motor of less than 750 watts (1 h.p.), whose maximum speed on a paved level surface, when powered solely by such a motor while ridden by an operator who weighs 170 pounds, is less than 20 mph.”

Federal law does not supersede state traffic laws and vehicle codes. For our CA friends, an understanding of local CA ebike classifications can help you understand exactly where you can ride your ebike.

CA Ebike Classification System

The CA Department of Motor Vehicles breaks down ebikes into 3 categories.

Class I Ebikes
Class I ebikes are equipped with a pedal-assist motor that only provides assistance when a rider is pedaling. These bikes cease to provide assistance when the bike reaches 20 mph. Class I bikes are allowed on the same bike paths and lanes that conventional bikes are allowed.

  • Features: pedal-assist motor
  • Top speed: 20 mph
  • Allowed: conventional bike paths, lanes, and routes
  • Restrictions: none

Class II Ebikes
Class II eBikes are equipped with throttle-assisted motors that can exclusively propel the bicycle, but that cannot provide assistance when the bike reaches 20 mph. As with Class 1 ebikes, Class II bikes are generally allowed the same places as a conventional bike.

  • Features: throttle-assist (no pedaling required)
  • Top speed: 20 mph
  • Allowed: conventional bike paths, lanes, and routes
  • Restrictions: none

Class III Ebikes
A Class III ebike is equipped with a pedal-assist motor that reaches a top speed of 28 mph. Class III ebikes are also equipped with a speedometer. In some states, Class III ebikes may have a throttle (but not in CA). Riders must be 16-years or older and wear a helmet. These bikes are not allowed on Class I multi-use bike paths (these paths are shared with pedestrians) unless specifically authorized by a local ordinance.

  • Features: pedal-assist motor
  • Top speed: 28 mph
  • Allowed: on streets, roadways, and bicycle lanes (if authorized by local authority)
  • Restricted: not for use on most multi-use bike trails, hiking trails, horse trails, or recreational trails

Ebikes Allowed in National Parks

In 2019, the Department of the Interior (DOI) issued a Secretarial Order aimed to increase recreational opportunities for ebikes on public land. The National Park Service (NPS) issued a final rule in 2020 stating that ebikes may go where traditional bicycles are allowed. However, superintendents at each park must give explicit direction to limit or restrict ebike access where they deem appropriate.

Basically, ebike rules may vary from park to park. But generally, ebikes will be allowed on any off-highway vehicle area (roads or trails where motorized vehicles are permitted). And ebikes may be allowed on bike trails, but you should check a park website before you go to to find out which trails are accessible to ebikes. Some parks may also exclude certain classes of ebikes, such as Class III bikes, for example.

Most importantly, ebikes and conventional bikes are never allowed in the wilderness of a national park, so please respect the rules and stay on the trails, regardless of what you ride.

Find Pedal-Assist Ebikes at Roseville Cyclery

Roseville Cyclery is Northern California’s premier ebike sales and service shop, located in downtown Roseville, CA. We carry a wide selection of pedal-assist ebikes from your favorite bike manufacturers, such as Specialized, Santa Cruz, Norco, and more. Visit our shop to find the perfect ebike for your riding needs, or shop our selection of ebikes online.


Stop Guessing. Start Riding. Let our team of ebike specialists help you find the perfect bike.

5 Reasons to Give an E-Mountain Bike a Try

Mountain biker on a Specialized Turbo Levo. Find 5 reasons you should give an eMTB a try.

5 Reasons to Give an E-Mountain Bike a Try

More and more e-mountain bikes are appearing on trails. You’ve probably seen them whiz past you with seemingly no effort as you climb. So what do these e-MTB riders know that you don’t? Here are five reasons why you’re seeing more and more riders take to the trails on electric mountain bikes.

To Get a Good Workout

Ok, we know. It looks like cheating. Especially if the eMTB riders are leaving you in the dust. But the reality is, eMTB riders are working just as hard as conventional riders.

A study by researchers at BYU compared the heart rates of experienced riders after 6-miles on an eMTB compared to a conventional bike and found that eMTB riders got just as much of a workout.

There was a very small difference in riders’ bpm: conventional mountain bikes resulted in an increase of 10 bpm. Even with that small difference, researchers found that both bikes got their heart rates into the upper part of the vigorous-intensity heart rate zone (70-85% MHR).

To Have More Fun While You Ride

The same study revealed that, even though the eMTB got riders’ heart rates up the same as a conventional MTB, it didn’t feel like they were working hard on the e-mountain bikes. eMTB riders had a lower perceived exertion. In other words, the eMTB just didn’t feel like as much work!

A vigorous-intensity workout that doesn’t feel like hard work — that alone should send you scouting for the perfect eMTB immediately.

For More Speed!

Riding an eMTB can help you cover more distance in less time. Sure, you can use that speed to smoke the other riders on the trail, if that’s your sort of thing. But we think this benefit can be used in other ways. Like knocking out a ride after work that you typically wouldn’t tackle until the weekend.

Get to Places You Previously Couldn’t

The same speed that allows you to shave time off your ride can also help you increase your distance. eMTB riders can go further and farther into the backcountry with the assistance of an eMTB motor. That mountain ridge or peak you always wanted to reach? It’s finally yours.

Self Shuttle

Taking a shuttle has its benefits. And its drawbacks. You’re either paying for a shuttle, juggling vehicles at the top and bottom or bringing a dedicated driver or making someone sit one out.

eMTBs can eliminate a lot of the shuttle hassles and ensure everyone gets a chance to ride. An eMTB can get you to the top nearly as quickly as a shuttle. Both a vehicle and an eMTB use a motor to help you climb to the top. Why not save the gas (and the planet) and choose a mountain bike that allows you to self-shuttle?

Mountain bike enthusiasts may not have been as quick to embrace electric bikes as other cycling communities. But there’s definitely room on the trails for both types of mountain bikes. And once you’ve experienced the trails on an eMTB, you’ll see for yourself the incredible reasons why you’re seeing more and more eMTBs on your favorite trails and bike parks.

Want to see what types of e-mountain bikes are available? Head on over to our Downtown Roseville Showroom and let our knowledgeable ebike staff at Roseville Cyclery help you find the perfect eMTB for you.


Stop Guessing. Start Riding. Let our team of ebike specialists help you find the perfect bike.

eMTB Riders Work as Hard as Regular MTB Riders, Study Says

Riders on e-mountain bikes on a trail. Researchers have found that eMTBs are just as good for exercise as conventional mountain bikes.

eMTB Riders Work as Hard as Regular MTB Riders, Study Says

E-mountain bike riders are working just as hard as standard mountain bike riders, says a study from BYU, busting open one of the most prevalent myths about ebikes.

If you’re still hanging on to the misguided belief that riding an ebike is “cheating” then keep reading — these findings just might change your mind for good.

Researchers Asked: Do eMTB Riders Get as Much Exercise?

Researchers at Brigham Young University (BYU) set out to explore the potential exercise response for eMTB riders, so they sent experienced mountain bike riders out on e-mountain bikes and conventional mountain bikes to compare the two.

The subjects were experienced mountain bike riders between the ages of 18 to 65 who had the capacity to participate in moderate-to-vigorous riding for 12-miles or longer.

The participants were fitted with a heart rate monitor and assigned to ride a six-mile loop over rolling terrain, including 700 feet of elevation gain — with one particularly demanding stretch that featured a five percent grade over a mile-long climb — on either an e-mountain bike or a conventional mountain bike.

Then, participants rode the loop a second time on whichever bike they did not ride the first time. In the end, all participants rode the 6-mile loop twice: once on a conventional bike and once on an electric bike.

eMTB Riders Got Just as Much Exercise as Conventional MTB Riders

The results of the study were clear: eMTB riders got just as much vigorous-intensity exercise as conventional mountain bike riders.

Riding both the conventional mountain bike and the eMTB placed participants’ in the upper half of the vigorous-intensity zone: 70-85% maximum heart rate (MHR). Mean heart-rate data indicated the eMTB study loop resulted in an approximate 10 bpm (beat per minute) difference when compared with the conventional mountain bike, however, all participants reached at least moderate levels of intensity and most reached vigorous levels while riding the eMTB.

Faster Ride Times for eMTB Riders

Researchers noted that the eMTB Riders completed the course an average of 12 min and 40 seconds faster when riding the eMTB as opposed to the conventional mountain bike. The average speed of travel on the eMTB was 4.1 mph (6.6 km/h) faster than on the conventional mountain bike.

eMTB Riders Didn’t Feel Like They Were Working Hard

Interestingly, eMTB riders may have been working just as hard on their e-mountain bikes as the conventional mountain bikes, but it didn’t feel that way.

Study participants did not perceive riding an eMTB to be a workout or taxing on their cardiovascular system. Most riders reached vigorous levels of intensity while riding the eMTB, however, participants perceived exertion while riding the eMTB was low.

The results suggest e-bikes may be a way to get more people on bikes who are otherwise less inclined to engage in exercise because riding one offers excellent exercise while not feeling like as much work in the process.

“Many of us have these perceived barriers about exercise, that it is hard and painful and all we can remember are bad memories from our 8th-grade gym class,” said Cougar Hall, lead author of the study. “This study could be a critical catalyst for populations who struggle to exercise. The participants got cardiovascular results, but didn’t really feel like they were working out.”

The mountain biking community has seen some resistance when it comes to adopting e-bikes. Concerns have ranged from increased trail damage to decreased trail access to e-MTB not representing the true sport of mountain biking. However, after riding an e-MTB, many riders are changing their perceptions of electric bikes. The majority of study participants were more accepting of e-bikes after riding one, and agreed that e-MTBs allowed them greater and deeper access to backcountry dirt trails.

If you want to learn more about e-mountain bikes, visit Roseville Cyclery’s showroom in Downtown Roseville, or shop our selection of ebikes online.


Stop Guessing. Start Riding. Let our team of ebike specialists help you find the perfect bike.